A Designer & Product Manager hybrid, I have 15+ years of experience turning ideas into thoughtful, measurable products. I began my journey with a focus in print media, and progressed all the way to UI/UX and product management. Today, I bridge design and product strategy to create products that feel good to use, but also move the right business metrics.
Graduating from the Raffles Design Institute in Singapore, I’ve worked with start-ups and mid-sized companies across India and Malaysia. Being involved in various sectors has enabled me to problem-solve across the board, with clients ranging from f&b, hospitality, lifestyle, education and healthcare.
Over the last 9 years, I’ve developed a special focus in mental health. I’ve led projects that improved discovery, engagement, and retention for therapy tools and self-care resources, blending product strategy with thoughtful UI/UX (and alot of listening)
You can find my Resume here, and my Product Work here.
How I Work
Co-create with stakeholders to help align goals, user needs, and technical feasibility across projects.
Design & iterate with prototypes, learning quickly and adjusting through feedback cycles.
Research & gather insights using interviews, analytics, and competitor audits to define help strategy.
Lead delivery alongside with engineers, product managers, counsellors to launch features and track KPIs that matter.
Map out & plan the integration of a variety of solutions using roadmaps, user flows, and wireframes.
Mentor designers and build emotionally safe, high-performing teams where people can grow.
Impact Highlights
• Drove engagement: +30% resource usage, +20% early retention, +30% counsellor adoption/satisfaction
• Reduced recurring delivery costs from ₹2 lakh+ annually to ₹0 by migrating features in-app.
• Designed a mental health app, which has been featured in Forbes India, Hindustan Times, MyndStories, Financial Express and more.
• Shipped 25+ key features across therapy, self-care, and enterprise wellness.
• Sustained 100% team retention over 3 years, mentoring several members into lead contributors (one of my proudest metrics!)
Side Quests
When I’m not building products, I work on commissioned illustrations for health and science publications, muse over what makes people tick, dabble with Linoprint, and hunt for the world’s best strawberry cheesecake.