The first event’s theme was centered around the fear of being yourself. Who we are, what we feel and what we want to say versus what we portray to the rest of the world encapsulates this fear, which is something that many of us experience yet few acknowledge.
Complementing the idea with an evocative design language was just as important. An open door policy for people of all ages, keen on honest talk, in a safe and intimate environment was the essence, and this was translated into the event logo as well.
Vibrant colour usage grounded with a deep purple was worked through the entire concept, and taken forward to all offline and online communication.