Overview
ColorPlus is a premium men’s wear brand and the pioneer of smart-casual dressing in India. Built on the design philosophy of color, comfort & craftsmanship, it epitomises the ethics of contemporary values at the workplace. Their 2010 Autumn & Winter collection focused on a play of geometric prints through all their apparel, and required a print catalogue to showcase the same.
Design
The catalogue that was put together had an array of colours that reflected the personality of the clothing, and mimicked the patterns of the fabric. Experimental text orientation was used as another point of interest, and to enhance the design driven philosophy of the company.
Responsible for the design and art direction, while supervising retouching and print production, the catalogue was distributed at ColorPlus outlets across India. Additionally, a condensed 24 page version was also sent out to customers as a direct mailer.